top of page
KEY LESSONS FROM Zero to One
How companies can create entirely new things—moving from 0 to 1—rather than simply adding to what already exists. The book serves as a contrarian guide for entrepreneurs to find "secrets" and build a future that is radically different from the present.
Monopoly is the Goal
In business, competition is for losers because it eats away at profits and forces companies to focus on survival rather than innovation. A great business should strive to be a monopoly by being so much better than its rivals that it has no meaningful competition.
bottom of page